Opening Keynote: 11:00 AM - 12:00 PM - California Ballroom B

A3E Opening Keynote: "NAMM Campus Mastermind Roundtable: Producing Music in the Disruptive Technology Era"

Thought leaders from the different NAMM U Education Center programs come together to discuss the wide range of disciplines and philosophies that define and differentiate each program. Whether you are an analog gear purist, an ambisonic pioneer or developing musical avatars, this dynamic keynote will broaden your understanding of audio production
in 2019.

		Steve Baltin Writer Forbes
		Jack Joseph Puign Multi-Platinum Producer & Director Waves Consumer Division
		Doug DeAngelis A3E Conference Chair A3E LLC
		Al Schmitt Recording Engineer & Producer
		David Schwartz Producer Tec Tracks
		Bobby Owsinski Author, Television & Music Producer, Mixing & Recording Engineer
		Peter Doell Senior Mastering Engineer Aftermaster Audio Labs

Session 1: 1:00 PM - 2:00 PM - Avila A

A3E Deep Dive™ "Contemporary Television Score: The Latest Tools and Techniques"

From heart-pound chase sequences to investigative tension to emotional climax, music makes television come to life. Meet the musicians behind some of TV's hottest shows, and discover the tools and technology they choose to craft their sounds.

Doug DeAngelis A3E Conference Chair A3E LLC

Tree Adams Television and Film Composer

Joey Newman Television and Film Composer

		Scott Doherty Television and Film Composer

Tony Morales Television and Film Composer

A3E Executive / R&D Summits are intimate, business-to-business forums with a mission to providing a first look at new technology, information, and products to a highly targeted, pre-qualified audience of music technologies.

The roles and responsibilities of our invites include designing, creating, investing, and bringing to market next generation music technologies.

These invite only programs provide a unique, boardroom setting that enable and foster intelligence gathering, channel/product development, and key relationship building.

Workshop 1:
1:00 PM - 2:00 PM
Avila B

A3E Workshop: Electronic Music Production, Powered by Steinberg

Discover the processes and cutting-edge techniques to quickly create and deliver compelling projects with ease. See how to be inspired and overcome many creative obstacles with included virtual instruments and workflows in the creation process, and find out how to effectively refine your work through intuitive musical editing solutions. Deliver your creation using the mixing tools that exceed the paradigms of analog traditions for music, TV, film, games or VR project.

Session 2: 2:00 PM - 3:00 PM - Avila A

A3E Deep Dive™ "Innovations in Modular Synthesis"

Born in the 1970s, modular synthesizers were the building blocks of experimental electronic music. Re-emerging as the Eurorack movement, this creative hybrid of sound design and electronic music is the passion of artists around the globe. A3E will bring you the leaders in the modular synth movement and look ahead at the future of the craft.

		Chris Halaby CEO KVR Audio, Inc.
		Bert Schiettecatte Founder Percussa
		Cindy Reichel Co-Founder Patchwerks
		Pete Celi Co-Founder Strymon
		Ellison Wolf Founder, Editor Waveform Magazine

Session 3: 3:00 PM - 4:00 PM - Avila A

A3E Deep Dive™ "Experimental EDM Production Techniques"

Unique programming, a visceral mastery of the club and the ability conjure sonic accidents and capture them in the moment are just a few of the most important skills in producing EDM. This A3E session will explore the instinct that drives great dance music.

		Doug DeAngelis A3E Conference Chair A3E LLC
		Tom Vieira Artist / Producer Audionamix
		Joachim Garraud Artist, Music Producer Audionamix
		Richard Vission Multi-Platinum Producer, Remixer, & DJ
		Dennis White a/k/a Latroit Grammy Winning Artist / Producer

Workshop 2:
3:00 PM - 4:00 PM
Avila B

A3E Workshop: Startups: Tips for Launching Your Software Business, Powered by KVRaudio.com

Chris Halaby, CEO of KVR Audio, hosts an exciting workshop focusing on important, behind-the-scenes knowledge that every software startup should know. What are the pitfalls to avoid, the most important items to allocate resources for, marketing opportunities you might have missed and much more? Here, Chris and industry friends share hard-earned knowledge that will help your business take the next steps.

Session 4: 4:00 PM - 5:00 PM - Avila A

A3E Deep Dive™ "New Technology for Live Performance"

With the explosion of self-released singles streaming to audiences worldwide, it's more important than ever before for an artist stand out from the masses. This A3E session will focus on new music technology for live performance that will help you create intriguing social media content and develop a captivating live show.

		Paul White Editor In Chief Sound On Sound Magazine
		Carmen Rizzo Record Producer, Senior Artist Native Instruments
		Simone Capitani Product Manager & Lead UX Designer Camelot
		Peter Nyboer Marketing and Product Strategy Sensel
		Ruben Dax Senior Product Specialist ROLI

Workshop 3:
4:00 PM - 5:00 PM
Avila B

A3E Workshop: Remixing Hits at Home, Powered by Audionamix

EDM artist Venomisto teaches the technology and techniques you need to break your favorite songs into stems and remix them on your laptop or in your home studio. This A3E clinic will take your beat production to the next level.

A3E Deep Dive™ "Developing Disruptive Technology: Risk vs. Reward"

Disruptive technology is becoming the hallmark of the 21st century, replacing traditional business models with technology-driven automated systems that lower overhead, accelerate turnaround time and broaden the marketplace. Meet the forward-thinking companies that are reshaping the music industry, and find out how to manage the risk and capitalize on the reward of disruptive technology.

Doug DeAngelis A3E Conference Chair A3E LLC

Steven Slate CEO Slate Digital, Slate Media Technology

Mark Ethier Founder & CEO iZotope

		Dave Smith Founder Sequential

John Mlynczak Managing Director Noteflight

Workshop 1:
1:00 PM -2:00 PM
Avila B

A3E Audio Developer Workshop: Update on Windows for Pro Audio and Music Application Developers

Not everyone has time to keep up with the latest changes coming out of Redmond, especially those for whom Windows is not the only market for their products. This session is a brief overview to cover all the relevant things Microsoft has done for pro audio consumers, audio developers and developers in general over the past few major releases of Windows, its developer tools and the Microsoft Store. Plenty of Windows developer Q&A time at the end, as well.

Session 2: 2:00 PM - 3:00 PM - Avila A

A3E Deep Dive™ "Effective Technology Strategies for Marketing Music"

Marketing music is more challenging today than ever before. While the internet provides a global audience, reaching the "right audience" with an effective message takes foresight, creativity and a command of the latest technology. A3E hosts a panel of industry experts to discuss the technology and strategy they use to drive their businesses.

		Eric Dahl Creator/Host Fox Rock Review
		Justin Gray Chief Creative Officer/ Chairman MDIIO
		Michael Gross Music Creative Director Me Knowing the Truth
		Marcus Cobb CEO, Co-Founder Jammber.com
		Daniel Donato Touring/Recording Musician, Creative Director

Workshop 2:
2:00 PM -3:00 PM
Avila B

A3E Workshop: Blockchain Applications to Protect and Manage Your Business Assets—Powered by Open Music Initiative

From cloud-based intellectual property to stolen instruments, this A3E workshop will teach you to apply blockchain technology to protect and track your critical business assets. Meet the leaders in blockchain and learn the best practices to maximize your data.

Session 3: 3:00 PM - 4:00 PM - Avila A

A3E Deep Dive™ "Shared Intelligence: How Children’s Technology Leads to Great Musicians"

Musical toys and simple instruments have brought joy to pre-school-age children for decades. While those early musical experiences are critical for motor coordination, and listening, they also plant the seeds of inspiration that grow in young musicians. This A3E session will focus on the evolution of children's technology, from instruments to educational and creative apps.

		Sandra Kilpatrick Jordan Principal Sandra Kilpatrick Jordan Consulting
		Mary Keenan Director Fender Play
		Juliana Lee Strategic Development Director Give A Note Foundation
		Michelle Moog-Koussa Executive Director Bob Moog Foundation
		Reed Caldwell Executive Director Songbirds Foundation

Workshop 3:
3:00 PM -4:00 PM
Avila B

A3E Workshop: The Latest Technology for Managing Your Music Credits, Metadata & Royalties in a Mobile World - Powered by Jammber

The music business in the palm of your hands! Learn from industry experts how to shorten your music metadata collection cycle to increase streams and sales for your music with Jammber Creator Suite of mobile apps. Discover how metadata affects what's trending on YouTube and Spotify and how tracking your metadata at the source means more money and credit for your music.

Mangesh Bamkar
Jammber

Session 4: 4:00 PM - 5:00 PM - Avila A

A3E Deep Dive™ "The Impact of Blockchain on the Music Industry"

Once an industry of brick-and-mortar retail outlets, with shelves of physical product, the modern music industry is a massive repository of data files, streaming directly to our personal devices. Every subscription and every listen is a server-based transaction that requires privacy protection and data management to ensure royalties are paid to the correct parties. Exposure to hacking, lack of transparency and risk of piracy has never been higher. This A3E session will focus on the impact of blockchain technology to protect our musical assets.

		Gregory Butler CEO & Co-Founder ReChain
		Stephen Brett Founder & CEO InMusik
		George Howard Founding Member Open Music Initiative
		Barbara Bickham Founder, CTO Trailyn Ventures, LLC

Workshop 4:
4:00 PM - 5:00 PM
Avila B

A3E Workshop: Building Products with MAX - Powered by Cycling '74

Description: In this workshop, we will go through the process of turning simple audio effect patch in Max into various output targets you can distribute to the world, including packages, standalone applications, Max for Live devices, VST plug-ins, and iOS apps. If you have a Mac you can follow along and build these things yourself. The workshop does not assume Max knowledge but the focus will be on the kinds of things you can build, not Max programming.

David Zicarelli 
Cycling '74

Opening Keynote: 11:00 AM - 12:00 PM - California Ballroom B

A3E Opening Keynote: "Driving the Future of Music Production, Powered by Intel, With Special Guest Artist: BT"

Unlocking the full creative potential of an artist is the ultimate goal of every instrument and technology manufacturer. When the barriers are removed, innovation is limitless. A3E welcomes Intel and visionary artist BT to unveil the world's most responsive digital recording, in a mobile package. The boundaries of studio technology may be a thing of the past!

Ace Stryker Solution Architect for Optane Memory & SSDs Intel

		Andrey Kudryavtsev SSD Solution Architect in HPC Intel

Jayce Murphy Founder/Owner Obedia, PC Audiolabs

		Brian Lorelle CTO Obedia, PC Audiolabs

Brian "BT" Transeau Artist, Visionary Producer, Film Composer & Technologist

Session 1: 1:00 PM - 2:00 PM - Avila A

A3E Deep Dive™ "Advancements in Rapid Prototyping"

Rapid prototyping is critical to modern manufacturing and product development. Rapid and low cost electronics prototyping, 3-D Printing, injection molding, CNC machine and cast urethane are a few of the common practices for testing function, proof of concept and material selection. In addition, software development can now be accelerated with a variety of System-On-Module boards, and graphical programming interfaces. The A3E session will focus on the latest trends, techniques, and software tools in rapid prototyping to drive your R&D program.

		Paul Sitar President A3E LLC/A3E Advisory Board
		David Cortes Sr. Software Engineer VR/AR R&D XPERI (DTS)
		Denis Labrecque President DeLab Consulting
		Brewster LaMacchia Principal Consultant Clockworks Signal Processing LLC

Workshop 1:
1:00 PM - 2:00 PM
Avila B

A3E Workshop: Pro Audio Storage Workflow Workshop -
Powered by PCAudioLabs and Intel

Join Brian Lorelle from PCAudioLabs and Andrey Kudryavtsev from Intel in an exclusive NAMM workshop exploring the benefits of Intel Optane storage for musicians and composers in PCAudioLabs Pro Audio PCs. Discuss and delve into the in-depth results and research focusing on the benefits of enhanced recall times of sample-based libraries and content in a mission-critical music production workflow.

Session 2: 2:00 PM - 3:00 PM - Avila A

A3E Deep Dive™ "Next-Generation Sensor Technology"

Sensor technology is a core component of musical instruments and music technology. From traditional orchestral stringed instruments to DJ tech gadgets, the future of sensor technology opens the door to advancements in performance, education, collaboration and creativity. A3E explores the latest advancements in sensor technology and the impact they may have on your latest product design.

		Doug DeAngelis A3E Conference Chair A3E LLC
		Parag Mital CTO Hypersurfaces, Mogees, LTD.
		Shaun Detmer Director of Marketimg Touch International
		Bert Schiettecatte Founder Percussa
		Jean-Yves Lamy CEO Audio Hospitality

Session 3: 3:00 PM - 4:00 PM - Avila A

A3E Deep Dive™ "The Art in Artificial Intelligence: The Science of Creative Tools"

The term "artificial intelligence" feels very uncomfortable to most trained musicians. How does the "art" get into "artificial"? Who decides if machine learning become intelligence? This A3E session will focus on machine learning implementation and the landscape of AI creative tools in the professional and consumer markets.

		Tom Butcher Principal Engineering Manager, Avatar, Audio, AI for Mixed Reality Microsoft (Cloud & AI)
		Sam Estes Co-Founder Amper Music, Inc.
		Marcus Matusiak Chief Technology Officer DigiTrax Entertainment
		Daniel Rowland Head of Production Services LANDR Audio
		Eros Marcello Sr. Cognitive AI Computational Linguist, Amelia Artificial Intelligence IPsoft

Workshop 2:
3:00 PM - 4:00 PM
Avila B

A3E Workshop: Rapid Development With the SHARC Audio Module Embedded DSP Platform by Analog Devices

Learn about a new way to quickly develop embedded DSP-based audio products! The SHARC Audio Module is a low-cost, expandable hardware and software platform for the creation of a broad range of products from effects processors to advanced synthesizers. The SHARC Audio Module comes complete with a free development environment and is designed to accelerate product creation by providing a wide variety of I/O (balanced audio, USB, MIDI and more!) supported by a feature-rich bare metal framework. This interactive workshop will feature a discussion of the hardware and peripherals, along with a detailed run-through of the bare metal software framework, with tips and tricks from the designers of the system. (C/C++ programing experience helpful, but not required.)

All workshop attendees will be automatically eligible to receive one of three complete SHARC Audio Module systems to be given away! Must be present to win.

For more information, please visit: The SHARC Audio Module (https://wiki.analog.com/resources/tools-software/sharc-audio-module)

Session 4: 4:00 PM - 5:00 PM - Avila A

A3E Deep Dive™ "Cloud Integration Strategy: Server vs. Service"

As online collaboration has become a standard creative workflow for musicians, data management and storage have become the center of many business models in our industry. Scalability, cost, speed and security are just some of the challenges when deciding between a local server or a cloud-based solution. A3E welcomes a panel of experts in data architecture for creative software and collaboration, to help you make critical decisions for your business.

		Rick DeAngelis Senior Solutions Architect IIS
		Brett Porter Lead Engineer, Autio+Music Projects Art+Logic
		Jonathan Bailey CTO iZotope
		Robin Leboe Founder & CEO Sessionwire Communications, Inc.
		Chris Kantrowitz Founder & CEO Gobbler