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A3E Summit @ 2020 NAMM U Virtual Summit
2018 Moscow
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[A3EEvents - Anaheim 2020]
A3E 2020 Anaheim 
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Discover the Future of Audio at The NAMM Show Join us for 'The Future of Audio' Educational Sessions Powered by A3E Thursday January 16th thru Saturday January 18th A3E will proudly present three days of case studies and expert panel discussions delving into the development of Advanced Audio + Applications transforming the music industry, production and performance.
What: A3E Summit @ The NAMM Show 2020 |
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A3E 2020 ANAHEIM ANNOUNCES THE A3E MASTERMIND KEYNOTE! Star Powered Technology PLATINUM ARTISTS SHAPING THE FUTURE OF MUSIC: Powered by Mixhalo and iZotope Keynote: Friday, January 17th • 12:00 PM - 1:00 PM • The Hilton Anaheim: Level 2: California B
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Becoming a multi-platinum artist like Incubus’ Mike Einziger, or a legendary hip hop producer like Young Guru requires a sound, style, and creative vision that defines new trends in the music industry. When visionary artists design technology, their sonic personality impacts the records and tours of artists around the globe. A3E welcomes Mixhalo Co-Founders, Mike Einziger and Ann Marie Simpson-Einziger for a live performance of the future of immersive concert audio, followed by iZotope CEO, Mark Ethier and Young Guru for a visionary discussion on the future of production technology. [Please bring wired headphones to the keynote for the MixHalo demonstration] |
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| View Thursday, January 16th | View Friday, January 17th | View Saturday, January 18th |
Session 1: Thursday, January 16th • 1:00 PM - 2:00 PM THE FUTURE OF GAME AUDIO: Music and Sound Design for Mobile Gaming Last year, mobile gaming surpassed $50 billion in worldwide revenue. As the demand for mobile gaming continues to rise, new opportunities emerge for composers and sound designers to launch a career in this popular medium. A3E explores the tools and techniques that are specific to mobile gaming and surveys the landscape of opportunity for audio developers, musicians and sound designers
Session 2: Thursday, January 16th • 2:00 PM - 3:00 PM THE FUTURE MUSICIAN: Inside the Art of Generation Z Welcome to the next generation of recorded music, where YouTube subscribers and live-streaming audiences have shifted artists away from the traditional model of recorded music, favoring to showcase their talent and creativity across video streaming platforms. This A3E session will empower every independent artist with the latest software and hardware tools to enhance your workflow, grow your fan base, improve your musical ability and elevate the quality of your internet content.
Session 3: Thursday, January 16th • 3:00 PM - 4:00 PM THE FUTURE OF SYNTHESIS: Physical Modeling and Expressive Musical Instruments Physical modeling synthesis is sound generation based on a mathematical model, where performers use gestures to interact with a real physical system for emotional musical expression. This A3E session will showcase the latest physical modeling products for expressive musical performance. See the latest in MIDI/MPE (MIDI Polyphonic Expression), multi-channel MIDI controllers and powerful mobile devices as a synthesis platform.
Session 4: Thursday, January 16th • 4:00 PM - 5:00 PM THE FUTURE OF LIVE PERFORMANCE: Next-Generation Concert Experiences Producing full-length concerts for the YouTube and Insta-generation will require overcoming the juxtaposed challenges of diminished attention span and inflated expectations. Artists of the future will depend on augmented reality, immersive audio and wearable technology to engage their audiences in fast-paced, interactive concert experiences. This A3E session will showcase the latest technology to maximize your live performance experiences.
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A3E Workshop: Thursday, January 16th • 1:00 PM - 2:00 PM Advanced Audio + Music Technology - Industry and Business Disruption; Findings and a 3 Year Forecast A3E has been gathering experts, thought leaders, artists, developers and manufacturers for 6+ years with a mission of exploring the Future of Audio + Music Technology™. A3E has now created A3E Research + Advisory Services, which will further that mission by analyzing and quantifying A3E Research information through reports, executive insights, benchmarking, strategic advisory services, surveys, webinars, podcasts, etc., and presenting that intelligence to the A3E communities. Join this session for a first take and unveiling of A3E Research's recently launched survey to discover and discuss the findings of how Advanced Audio + Music Technologies are currently and forecasted to further disrupt the MI industry, as well as respondent's businesses in the next 3 years. Be first to hear, learn and gain this important intelligence that may help you create, partner and manage your efforts as technology continues to disrupt and create opportunities in the music space. To participate and receive a complimentary copy of the A3E Survey Results Summary, please click here Request to Participate in A3E Research Survey and an email with access to the survey will be sent to you.
A3E Workshop: Thursday, January 16th • 2:00 PM - 3:00 PM Essential Game Audio Skills In this one hour workshop Joe Kataldo, CEO of Mad Wave Audio, LLC, will demonstrate a variety of concepts and techniques used in game audio production. You will have a chance to learn about the main differences between linear and interactive audio, how to create seamless loops and produce layered music and SFX, how to design ambiances from the ground up using the latest in spatialization software, and how to create assets that retain their low-end even on small mobile devices. This workshop will be the perfect introduction for anyone interested in starting a career in game audio, and a chance for any audio professional with a background in linear media to learn about essential game audio skills and best practices such as: • Audio editing techniques needed to create seamless music and SFX loops; • Music and SFX layering techniques and how to use multiband compression to create clarity and impact • Design ambiances from the ground up using spatialization software normally used only in VR; • Creating and enhancing low-end for mobile games.
A3E Workshop: Thursday, January 16th • 3:30 PM - 4:30 PM Ultimate Guitar on Building a Successful Subscription Model Ultimate Guitar and Musescore team hold an hour-long workshop to talk about running successful digital companies in the music industry.
A3E Workshop: Thursday, January 16th • 5:00 PM - 6:00 PM GeoShred Hands-On Workshop for Artists A hands-on workshop on how to use GeoShred. Topics include: performance techniques; • Help resources; Special topics include
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A3E Executive / R&D Summits are intimate, business-to-business forums with a mission to providing a first look at new technology, information, and products to a highly targeted, pre-qualified audience of music technologies. The roles and responsibilities of our invites include designing, creating, investing, and bringing to market next generation music technologies. These invite only programs provide a unique, boardroom setting that enable and foster intelligence gathering, channel/product development, and key relationship building.
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| View Thursday, January 16th | View Friday, January 17th | View Saturday, January 18th |
Keynote: Friday, January 17th • 12:00 PM - 1:00 PM Star Powered Technology PLATINUM ARTISTS SHAPING THE FUTURE OF MUSIC: Powered by Mixhalo and iZotope Becoming a multi-platinum artist like Incubus’ Mike Einziger, or a legendary hip hop producer like Young Guru requires a sound, style, and creative vision that defines new trends in the music industry. When visionary artists design technology, their sonic personality impacts the records and tours of artists around the globe. A3E welcomes Mixhalo Co-Founders, Mike Einziger and Ann Marie Simpson-Einziger for a live performance of the future of immersive concert audio, followed by iZotope CEO, Mark Ethier and Young Guru for a visionary discussion on the future of production technology. [Please bring wired headphones to the keynote for the Mixhalo demonstration]
Session 2: Friday, January 17th • 1:00 PM - 2:00 PM THE FUTURE OF EDM PRODUCTION: Musician vs. Technologist Producing trendsetting EDM requires a mastery of the dance floor, and a mastery of the intricate features of the DAW and plug-ins. This A3E session will link the musical instinct with the technical tricks of the trade to explore both sides of the skills behind great dance music. Join a panel of top EDM producers and leading DAW developers for a deep dive into the latest techniques trending in EDM.
Session 3: Friday, January 17th • 2:00 PM - 3:00 PM THE FUTURE OF MOBILE TECHNOLOGY: Mobile Music in a 5G World At 10 times the speed of the current 4G protocol, the next generation of mobile music is poised to bring an array of new experiences to the consumer. Higher fidelity audio streams flowing at ultra-fast speeds will open the door for real-time mobile music collaboration with multiple players. Augmented and virtual reality concerts will come to life, as well as new live interactive concert experiences between performer and audience. Join A3E for a look into your future as a musician and consumer.
Session 4: Friday, January 17th • 3:00 PM - 4:00 PM THE FUTURE OF AUDIO DEVELOPMENT: Understanding Your Mind on Music As medical science advances, we learn more each year about the effects of music on the brain. Is it possible to turn that scientific research into revenue for recording artists? A3E explores new territory with a panel of neuroscientists, whose latest technology offers analysis and feedback on the emotional impact of your compositional skills and production techniques. Discover how music creates a chemical reaction in the brain, and how to inject that Secret Chord into your next song.
Session 5: Friday, January 17th • 4:00 PM - 5:00 PM THE FUTURE OF MACHINE LEARNING: Data Analytics for Musicians The effects of AI on composition and music production are both embryonic and limitless at the same time. It is clear that humans embrace AI for their consumption of music, allowing streaming services to use predictive data analytics to guide your musical taste. The power of AI is also guiding the inner workings of the music industry, empowering artists to multiply their fan bases, labels to invest in data-proven artists and consumers to explore more genres of music than ever before. A3E empowers a group of machine-learning masterminds to explore the deep waters of deep learning.
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A3E Workshop: Friday, January 17th • 10:30 AM - 11:30 AM Digital Data Exchange (DDEX) Standards Explained This A3E Workshop be an introduction to all of Digital Data Exchange’s (DDEX) standards and provide information on current music metadata trends as well as the latest developments in DDEX’s cross-industry cooperation. Most particularly, there will be an explanation of the DDEX Recording Information Notification Standard, which is specifically designed as a tool for gathering metadata as the development of a recording takes place during the various stages of studio activity.
A3E Workshop: Friday, January 17th • 2:00 PM - 3:00 PM Strategic Overview and Introduction to MIDI 2.0 This Friday session will teach you about the Future of MIDI! The developers of MIDI 2.0 technology will describe the features and benefits enabled by MIDI-CI (MIDI Capability Inquiry), Profiles, Property Exchange, and MIDI 2.0 Protocol. This is an introductory presentation. There is a "MIDI 2.0 for Developers" Saturday presentation with more in-depth details.
A3E Workshop: Friday, January 17th • 3:30 PM - 4:30 PM Optimizing your Audio Workstation’s Architecture for Maximum Creativity presented by Intel Technologies Join this Intel A3E Workshop session for a Deep Dive into ideas and actual integrations that will enhance your audio and content production system’s architecture. Both mobile and desktop.
A3E Workshop: Friday, January 17th • 5:00 PM - 6:00 PM Music and the Brain: The Neuroscience of Musicians and their Fans powered by Secret Chord Laboratories The Secret Chord Laboratories (SCL) team is presenting an hour-long workshop to discuss their neuroscience research on music production (improvisation), music perception (popular music enjoyment), and how insights from these fields are influencing music technology development today. During the workshop, you will have a chance to meet Scott A. Miles, PhD (CEO), David S. Rosen, PhD (COO), Brian Owens (CCO), and Rob Abelow (VP of Business Strategy & Development). The team will share their music neuroscience research and discuss the development of SCL’s doprTM, a new powerful artificial intelligence platform that will help both industry and artists themselves make better decisions by providing insights into how new music will be received in the brains of intended listeners. They will also provide their unique perspective into how emerging technologies are shaping the landscape of the recorded music industry.
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A3E Executive / R&D Summits are intimate, business-to-business forums with a mission to providing a first look at new technology, information, and products to a highly targeted, pre-qualified audience of music technologies. The roles and responsibilities of our invites include designing, creating, investing, and bringing to market next generation music technologies. These invite only programs provide a unique, boardroom setting that enable and foster intelligence gathering, channel/product development, and key relationship building.
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| View Thursday, January 16th | View Friday, January 17th | View Saturday, January 18th |
Session 1: Saturday, January 18th • 1:00 PM - 2:00 PM THE FUTURE OF MUSIC LICENSING: Micro-Licensing When physical music sales eroded, the demand for revenue by major labels shifted to touring, and music licensing. With commercial and classic music license fees drastically inflated, a new opportunity emerged for independent artists to gain exposure through synch licensing. Now indie music has overwhelmed music supply chain, creating yet another bottleneck. Join A3E to explore how the music industry will adapt its licensing methods to meet the financial powerhouses of the future: Content Creators.
Session 2: Saturday, January 18th • 2:00 PM - 3:00 PM THE FUTURE INDIE ARTIST: New Technology for Independent Success Using technology to make money is just as important as using it to make music. This A3E session will focus on the emerging companies that every gigging musician must know in order to maximize their revenue. From booking clubs to streaming your live shows to performance-based advertising on social media, there are applications to foster success that are fast, efficient and inexpensive. Indie artists … don’t miss this A3E session!
Session 3: Saturday, January 18th • 3:00 PM - 4:00 PM THE FUTURE OF DIGITAL AUDIO: Hot Rod Mods for Your DAW For years, guitarists have been modifying their favorite tube amplifiers and analog pedals on a never-ending quest to find the perfect tone. Now computer-based musicians can join the sonic hunt by modifying the electronics in their favorite digital audio products. Meet the experts in hot-rodding digital components, and find out how to tweak your digital gear for the best fidelity.
Session 4: Saturday, January 18th • 4:00 PM - 5:00 PM THE FUTURE OF MUSIC ROYALTIES: Blockchain = Maximum Revenue By now, most artists realize that royalty payments from the major streaming services are not the basis for a stable household income. One solution that continues to gain momentum is using blockchain’s distributed ledger technology to improve the release process, streamline royalty payments and remove unnecessary middlemen from the financial chain. The result is a transparent system for music to be produced and consumed with fast, accurate payments. Meet the leaders in blockchain technology, and discover how it will maximize your revenue.
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A3E Workshop: Saturday, January 18th • 12:00 PM - 1:00 PM Update for Windows Music Creation App Developers • How is Windows doing? Join Pete Brown to learn about the latest for Windows Developers, with a focus on current changes that impact or help developers working on DAWs and other music creation apps.
A3E Workshop: Saturday, January 18th • 1:30 PM - 2:30 PM MIDI 2.0 for Developers, a Technical Deep Dive Following on the topics presented in the Friday "Strategic Overview and Introduction to MIDI 2.0" session, this Saturday session focuses on implementing MIDI 2.0 in products. Developers will learn about: • MIDI-CI (MIDI Capability Inquiry): the foundation for MIDI 2.0 features
A3E Workshop: Saturday, January 18th • 3:00 PM - 4:00 PM Sound Design & Music UX-Experience. Developing for the Human Experience: "Autovoice" Sound for Public Transport & Personal Vehicles An A3E Workshop and case study from the Russian Sound Design Institute. This workshop will be a great opportunity for both beginners and experienced sound designers who want to find new opportunities for creative implementation in the era of interactive media development. The lecture will be useful not only for experienced specialists in the WWISE and FMOD language environments but also for aspiring sound engineers. What the participants of the workshop learn: • Principles for creating sound assets for vehicles
A3E Workshop: Saturday, January 18th • 4:30 PM - 5:30 PM Indie Applications of Technologies for a Captivating Live Show Experience: Big Payoff With Little Payout In this one hour workshop, musician Anastasia Elliot and her team will showcase how they create an exciting live show experience utilizing technology within a limited budget. Participants will discover their process for: • Creating a consistent sonic and visual brand
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| View Thursday, January 16th | View Friday, January 17th | View Saturday, January 18th |
